Microsoft Bing now supports the data-nosnippet HTML attribute, aligning with Google and allowing site owners to surgically exclude specific on-page text from search snippets and AI-generated answers like Copilot. This keeps pages crawlable and indexable while preventing selected content from appearing in previews or summaries. It’s especially useful for contractors to hide fine print, proprietary details, and clutter that can dilute conversions or leak premium information. The result is tighter brand control, higher-quality clicks, and consistency across Bing, Google, and their AI experiences.

Bing Finally Catches Up: Use data-nosnippet to Control What Shows in Search (and Copilot)

TL;DR Bing now respects the data-nosnippet attribute, so you can hide specific chunks of a page from Bing snippets and AI summaries (including Copilot) without deindexing the page. For contractors, that means tighter brand control, fewer messy snippets, and less “free” leakage of premium info—more calls, fewer tire-kickers.

What changed—and why you should care

Microsoft Bing now supports the data-nosnippet HTML attribute. If you add this attribute to a section of your page, Bing will index the page but exclude the tagged content from search snippets and AI-generated answers—like Copilot. Google has supported this for years; Bing finally caught up.

For HVAC, plumbing, and electrical shops, this is about controlling your first impression on the SERP. Your snippet is your storefront on Google and Bing. When the wrong text shows—fine print, disclaimers, outdated promos—you lose the click to a competitor. Worse, AI answers can lift copy out of context and satisfy the searcher without ever visiting your site. This tool helps put a lid on that.

How data-nosnippet works (plain-English version)

• You add the data-nosnippet attribute to any HTML element that wraps content you don’t want in search snippets or AI summaries.
• Bing will still crawl, index, and rank the page; it just won’t surface the tagged text in the preview or AI answer.
• Google already honors this, so you get cross-engine consistency with one move.

Important: this is not a site-wide or page-wide block. It’s surgical. If you want to kill all snippets for a page, that’s what robots meta nosnippet is for. Use data-nosnippet when you want the page to rank and preview, just without specific bits.

Contractor use cases that actually move the needle

• Hide fine print and legalese: Warranty disclaimers, offer exclusions, licensing footers—keep them out of the snippet so your preview sells benefits, not legal copy.
• Protect premium content: Member-only plan perks, detailed maintenances checklists, or proprietary process steps—let the page rank, but don’t feed the whole steak to AI answers.
• Keep A/B test junk out of view: Experimental headlines, seasonal banners, or geo-specific promos that don’t apply broadly—avoid confusing searchers and AI summaries.
• Exclude comments and reviews blocks: UGC can be messy. Don’t let one random comment become your brand’s snippet.
• Trim noisy nav or service-area footers: Long city lists and boilerplate can drown out your core value props in snippets.
• Price and financing nuance: If you publish ranges or financing terms, consider keeping detailed numbers out of snippets so callers get the full context from your team.

My POV: This is brand control that supports conversion

I’m not allergic to organic traffic—I’m allergic to low-intent clicks. The wrong snippet pulls in the wrong person. With data-nosnippet, you can shape what shows so your preview focuses on the three things that drive calls:

1. Service + location + speed (what you do, where, how fast)
2. Proof (ratings, guarantees, years in business)
3. Clear next step (book online or call now)

Everything else—legal copy, coupon fine print, member perks—belongs on the page, not in the snippet, and definitely not in an AI answer that satisfies the search without sending you the lead.

Google vs. Bing: Finally aligned

Google has honored data-nosnippet for years. Bing’s adoption means one implementation gives you consistency across the two engines that still matter in home services. That includes AI experiences—Google’s AI Overviews and Bing Copilot—which both vacuum site text for summaries. Now you can fence off sections so AI doesn’t “helpfully” give away the details you’d rather deliver on your terms.

Do’s and don’ts from the trenches

• Do wrap non-selling content (fine print, disclaimers, U

  User-provided content