Google’s Virtual Try-On Adds Shoes. Cool—But Here’s What Contractors Should Actually Do
Google has expanded its AI-powered Virtual Try-On to include shoes and rolled it out to Australia, Canada, and Japan, allowing users to upload full-length photos so the AI can render apparel and footwear on their bodies. While this is a retail feature, it signals Google’s broader push toward immersive, visual-first shopping experiences. For home-service advertisers, creative quality and rich visual assets increasingly influence delivery, engagement, and costs across Search, Performance Max, YouTube, Demand Gen, Local Services Ads, and Google Business Profile. Contractors should upgrade photos and video, leverage visual ad formats, and rigorously track calls and booked jobs to ensure performance translates into revenue.
Google’s Virtual Try-On Adds Shoes. Cool—But Here’s What Contractors Should Actually Do
TL;DR Google expanded its AI “Try On” to shoes and more countries. It’s a retail feature, but the signal is bigger: Google is all-in on immersive, visual shopping. For contractors, this means creative assets now influence visibility and cost more than ever. Upgrade your photos and video, deploy visual ad surfaces (image extensions, YouTube, LSA, GBP), and track calls ruthlessly. Pretty pictures don’t pay—booked jobs do.
What Changed (and Why It Matters)
- Feature expansion: Google’s AI-powered Try On now includes shoes (sneakers and heels) and rolls out to Australia, Canada, and Japan.
- How it works: Users upload a full-length photo; Google’s AI uses shape and depth to render clothing and shoes onto their body.
- Advertiser upside (retail): More personalization, deeper engagement, and trend feedback from real user behavior.
Now, you’re not selling heels with a jetter. But this is a loud message from Google: visual, interactive shopping wins the auction. When Google invests in features that keep shoppers engaged, the platform also nudges advertisers to feed it richer assets. That spills into every ad product—Search, Performance Max, YouTube, Demand Gen, even Local Services Ads (LSA) and your Google Business Profile (GBP).
What This Signals for Home-Service PPC
- Visual-first surfaces are growing: Google keeps prioritizing experiences that look and feel like shopping. If your ads and pages are just text and stock images, expect lower engagement and higher costs.
- Creative quality impacts delivery: PMax asset ratings, image extensions, YouTube thumbnails—these quietly tilt auctions. Strong visuals earn cheaper reach.
- Engagement