Google Search Console’s Performance report has not updated since October 19, but Google has acknowledged the delay and says the data will catch up, with 24-hour views still showing recent activity. Contractors should avoid making strategy changes based on missing charts and instead rely on call tracking, CRM/dispatch data, GA4, and Google Ads for decision-making in the interim. Communicate clearly with clients about the platform-side issue, annotate reports for context, and hold off on major budget or SEO shifts. Focus PPC on business outcomes, lead quality, and maintaining coverage on high-intent terms while monitoring seasonality and weather impacts.

GSC Performance Reports Stuck? Here’s What Contractors Should Do Until Google Catches Up

TL;DR Google Search Console’s performance report hasn’t updated since October 19. Google says they’re catching up, and 24-hour slices still show recent data. Don’t panic or change strategy based on missing charts. Shift to call logs, Google Ads, and CRM numbers for decisions and client updates until GSC fills in.

What Happened (and What’s Still Working)

Short version: Search Console’s Performance report data is delayed. This isn’t your site, your SEO, or your agency—it’s platform-side.

• Issue date: Data hasn’t updated since October 19.
• Status: Google confirmed the delay and says they’re working to catch up.
• Partial visibility: You can still see recent data in 24-hour views, even though the main report lags.

“Catching up.” — Daniel Waisberg, Google Search Central

Bottom line: your organic clicks didn’t suddenly disappear; the reporting is behind.

Why Contractors Should Care

For home services—HVAC, plumbing, electrical—Search Console is your pulse on branded searches, local discovery queries, and what pages are pulling searchers into calls. When the Performance report stalls, three things happen:

• Reporting gets noisy: Your monthly SEO deck looks soft even if phones keep ringing.
• PPC/SEO interplay gets fuzzy: Fewer organic insights can tempt overreaction in Google Ads.
• Seasonality reads go sideways: You might misread demand if you rely on GSC alone.

None of that means demand is down. It means your dashboard is.

What To Do This Week (Practical Steps)

1. Check the 24-hour view in GSC. It’s not perfect, but it gives you a pulse on very recent queries and clicks. Screenshot it for your files.
2. Annotate reports. Add a clear note: “GSC Performance data delayed since Oct 19—Google confirmed, catching up.” Protects you and keeps context for clients.
3. Lean on your call sources.
   • Call tracking: Daily call counts, qualified call % (60s+), booked jobs.
   • CRM/dispatch: Set leads, issued jobs, revenue per lead.
   • CSR notes: Branded vs non-branded call drivers.
4. Use Google Ads for search intent signals.
   • Review search terms and auction insights to sense market pressure.
   • Prioritize conversions (calls, forms, booked jobs) over click metrics.
   • Don’t overcorrect bids based on missing organic data.
5. Cross-check in GA4. Organic sessions and landing pages can help fill gaps. It’s not a 1:1 with GSC, but directionally useful.
6. Freeze big SEO or budget moves. Hold off on “strategy shifts” justified by a reporting outage.
7. Document seasonality and weather. Note heat waves, cold snaps, or storms impacting demand—not GSC’s delay.

How I’m Communicating With Clients

Steal this script if you need it:

“Quick heads-up: Google’s Search Console has a known delay in the Performance report starting Oct 19. It’s platform-side and they’re catching up. Your phones and booked jobs are our north star, so we’re basing decisions on call tracking, CRM, and Ads conversions this week. Once Google fills in the data, we’ll backfill the SEO trendlines. No action needed on your end.”

What Not To Do

• Don’t rebuild pages or sitemaps because a chart looks flat. This is a reporting delay, not an algorithm hit.
• Don’t slash budgets in Ads or SEO due to missing GSC lines.
• Don’t pressure your team to “fix” the graph. This isn’t fixable on your site.

For PPC Decisions Right Now

I’m a “calls not clicks” guy. Here’s how I’m steering accounts while GSC lags:

• Bid to business outcomes: Target qualified calls, booked jobs, or revenue, not impressions.
• Watch lead quality: Check call recordings and form spam. Quality > volume.
• Keep coverage on money terms: Emergency, near-me, after-hours, brand + service. Don’t let gaps appear because you’re spooked by a reporting hiccup.

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