Spotify + Amazon/Yahoo: Turn Streaming Into Service Calls

By techgrad | October 2, 2025

Spotify ad inventory is now accessible through Amazon DSP across key markets and directly via Yahoo DSP, with EU addressability strengthened by an ID5 partnership. New capabilities include a Split Testing tool, expanded access via Smartly, and Megaphone podcasts joining the exchange in 2026. For contractors, this offers cheaper incremental reach and improved audience targeting to drive service phone calls by pairing audio with DNI and call-based goals. Recommended tactics include geo-fencing, testing multiple scripts, applying frequency caps, excluding existing customers, and optimizing to qualified call events instead of listens.

TL;DR Spotify inventory now on Amazon DSP and Yahoo. Better targeting, more supply, new testing—use it to drive phone calls.

What’s new

  • Amazon DSP: buy Spotify in US, UK, DE, FR, IT, ES, BR, CA, MX with Amazon 1P signals.
  • Yahoo DSP: direct access to Spotify Ad Exchange.
  • EU: ID5 partnership for stronger addressability.
  • Split Testing tool; Smartly expands access.
  • 2026: Megaphone podcasts join the exchange.

Why contractors should care

Cheaper incremental reach + stronger audiences. Pair audio with DNI and call goals to book jobs, not clicks.

Example: Manual vs Automated

HVAC Phoenix: Manual—daypart 6–9am/4–8pm, mobile-only, tight geo, call CTA. Automated—Amazon DSP lookalikes + freq caps. Use manual for promos; automate for always-on fill.

Actionable takeaways

  • Geo-fence service areas; exclude out-of-zone listeners.
  • Test 2–3 scripts (emergency, tune-up); use Split Testing; kill losers in 7 days.
  • Cap frequency 2–3/day, 10/week; exclude current customers.
  • Optimize to qualified call events (60–120s), not listens.

Source

Bottom line: Use Spotify via Amazon/Yahoo to add targeted, low-waste reach that makes phones ring. Need a build? Let’s talk PPC.

Posted in ppc tips