This article explains that your “AI resume” is the synthesized profile LLMs build from your website, Google Business Profile, reviews, directories, and social signals—and it now acts as the gatekeeper to phone calls and booked jobs. It recommends shifting from vanity rankings to a single KPI: whether assistants name your brand with accurate, compelling facts when asked who to hire in your market. The contractor playbook includes locking down and marking up core facts, optimizing Google Business Profile and Local Services Ads, and publishing assistant-friendly FAQs that address pricing, warranties, financing, and policies. Owners and GMs should audit assistant outputs monthly and align SEO, content, PR, and review velocity to strengthen the AI resume and drive revenue.

Your “AI Resume” Is Replacing Your Brand SERP — Contractors, Here’s How to Turn It Into Calls

TL;DR Your “AI resume” is what assistants like Google, Bing, and ChatGPT believe and repeat about your business. If it’s thin, inconsistent, or negative, they’ll recommend your competitor. Lock your facts, feed your Google Business Profile (and LSAs), drive review velocity, answer pricing/warranty/financing questions on-site, and audit what assistants say monthly. Treat this as a KPI tied to calls and booked jobs, not vanity rankings.

What the AI Resume Is (and Why You Should Care)

Your AI resume is the living profile LLMs assemble from your website, Google Business Profile (GBP), reviews, directories, news, and social. It’s not a static brand SERP—it’s a conversational, synthesized summary that answers “Who should I hire for AC repair in [city]?” and then recommends one or two options. That’s the new gatekeeper between intent and your phones.

In the AI era, brand matters more than ever. Homeowners, commercial managers, journalists, and even lenders are using assistants for due diligence. If your resume is clear, consistent, and strong, you get named. If not, you get filtered out. Calls, not clicks—that’s the point.

From Vanity Metrics to Ringing Phones

Think of the AI resume as the foundation of Generative/AIAssistive Engine Optimization (GEO/AIEO). It’s the single KPI that unites SEO, content, PR, and social around one goal: when an assistant is asked about HVAC, plumbing, or electrical in your market, your brand shows up with the right facts and a reason to call.

For owners and GMs: this isn’t a dashboard toy. It’s a pipeline asset. If the AI resume improves and your calls, booked jobs, and revenue rise, your SEO lead earns a real seat at the table.

How to Engineer Your AI Resume (Contractor Playbook)

1) Lock the Facts and Mark Them Up

• Publish a single source-of-truth “About/Why Us” page with: legal name, DBA, license numbers, insurance, years in business, service area, 24/7/emergency policy, trip/diagnostic fees, warranties/guarantees, financing options, brands serviced, memberships (NCI, ACCA, PHCC), and awards.
• Add JSON-LD schema: Organization, LocalBusiness, Service, FAQ, Review snippet where appropriate. Use sameAs to link official profiles (GBP, BBB, Yelp, Facebook, YouTube, Chamber).
• Publish explicit FAQ pages that answer assistant-friendly queries (pricing ranges, warranty terms, safety/compliance, timelines).

2) Fix and Feed Your Google Business Profile (and LSAs)

• Primary/secondary categories, full service list, coverage by city/ZIP, hours (with after-hours rules), booking URL, and products (tune-ups, memberships).

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